The Park City Mountain Resort blog that I helped to launch, and am a contributor to, was reviewed today by social media guru Mack Collier as part of his Company Blog Checkup series and I’m happy to say that we did came out pretty darn good! Of course, I wish we could have aced the “check up,” but I knew that our blog could use some improvement and also that I’m not always the one to see the changes that could or should be made. Here’s the summary that Mack gave us:
Content: 27 (Out of a possible 35) – I like how the blog is currently positioned to cover the current slope conditions. I would like to see more videos as I think these are also a promotional vehicle for the resort.
Comments: 31 (Out of a possible 35) – Very active comments section. I’m not completely sold on bloggers replying directly to each comment in the comment, but the sheer volume of comments from the readers, and the promptness of replies from the bloggers, is impressive.
Posting Schedule: 8 (Out of a possible 15) – Looks to be decent now, but big gaps in the offseason, would try to work on closing those.
Sidebars: 10 (Out of a possible 15) – Pics of the bloggers at top of blog makes this score. Also like the weather-related links.
Total Score: 76 (Out of a possible 100)
The rest of the post is very informative too and has given me some great ideas for continuing to evolve and improve our blog.
It’s well worth mentioning that the reason Mack reviewed our blog, was because of a referral from his friend Sean Howard, who had written a post called The Role of Messy in Social Media on the MarketingProfs Daily Fix blog on which I had left a comment. Sean looked up our blog, thought that Mack might like to review it, and was kind enough to pass along a note which got the ball rolling. This just affirms what I’ve been learning about social media and the people that participate in it – they’re really cool!