I spent the past few days in Minnesota, helping to staff Park City Mountain Resort’s booth at the Minneapolis Ski and Snowboard Show. If you haven’t been to a ski show before, let me set the scene: a mix of booths from local resorts, destination resorts, ski & snowboard manufacturers, a tooth whitening company (that was weird), a collection of outdoor gear for sale from a local retailer, a ski ramp, a terrain park ramp and a trampoline show (that was weird too). The cool part is, this eclectic mix attracts casual to diehard skier and snowboarders who come together to get themselves psyched up, and in some cases geared up, for the coming season.
I hadn’t worked a consumer ski and snowboard show in five or six years, so it was great to have the chance to chat with so many of these folks. As I was talking, many of my conversations lead me to think about what the social networking tools that are now available to us are – simply another way to engage prospective customers. And what do you do with your customers? You talk with them, find out what they want and then try to provide that good or service as best you can. This isn’t a cake walk, its long hours and you tend to repeat the same selling points time and time again. But, if you have a product you believe in and put in the effort to really engage each person that you talk to the process is really the same whether it’s at a ski and snowboard show in Minneapolis or using social media.
Anyway, this truly was a great trip because I finally got to see not one, but two Minnesota Wild games at the Excel Energy Center and they won both, hurrah!