Resort Marketing – Don’t Forget, It’s All About Fun!

Entries tagged as ‘skiing’

Cat Skiing with Park City Powder Cats

March 1, 2009 · 6 Comments

I skied with Park City Powder Cats about four or five years ago. I’ve been meaning to get back out again for some time now and today was finally the day! I was a bit leary as we drove out this morning, partly because it hadn’t snowed much for the past week and also because the day was starting out cloudy without any blue sky poking out anywhere.  However, once we pulled into the cabin in the beautiful Thousand Peaks Ranch, that serves as the base camp for the Park City Powder Cats, I started to get a good vibe – helped along no doubt, by the views of the magnificent bowls that we’d soon be riding!

After a quick safety briefing from lead guide Johnny, some tasty muffins and a last minute shot of coffee, we clambered into our chariot for the day, ably driven by Jacon, along with our two guides Megan and Jason. Dropping into Giant Steps for our ‘warm up’ run, we all could sense that this would turn out to be a great day. The wind had been whipping along the ridge before we dropped in, but once we started making turns we enjoyed a healthy serving of a few inches of fresh Utah powder piled upon a nice and supportable base.

After this first run, our guides seemed to be happy with our riding abilities and we quickly moved into territory that was steeper and deeper. That along with a clearing sky made the day zoom past. By the time we were snacking on a few delicious cookies for desert and heading out to No Name Bowl for our last run, the clouds were again closing in, but with all the blue sky, powder – and some corn that we got to play in all day, it almost seemed a fitting close to have the skies darkening again.

As I sit on my couch relishing the great day, I wanted to jot down a couple of quick tips for anyone thinking of booking a cat skiing trip:

  • If it hasn’t snowed for a few days prior to your trip, don’t worry. There is lots of terrain at snowcat operations. For instance, Park City Powder Cats has over 40,000 acres of terrain in the private ranch that they operate on. Since they only run a maximum of two cats per day with each cat making from 8-12 runs per day, their terrain can offer virgin powder runs for days and sometimes even weeks after a storm!
  • Try to book with a group of friends if you can, because cat skiing is an experience that is best when shared.
  • A day in a snowcat can usually beat a heli day (for a fraction of the cost). You can’t ground a snowcat due to weather – you realize that it’s cloudy when it snows?! The snowcat will often beat you down to the bottom of the run and since it’s only for your group, you can leave packs and other items in the cat for the ride back up. Plus, you can get about as much skiing and riding in with a snowcat as you can with a helicopter because your day usually lasts longer and is more uninterrupted.
  • Snowcat trips are also not just for hardcore skier and riders, if you feel comfortable riding advanced terrain in a variety of conditions, you’ll have an absolutely fantastic time. Remember, there are no crowds on the slopes and no lift lines!

Finally, for some ‘eye candy’, I’ve embedded a slideshow with pix of our trip below, (click here if the Vopod player isn’t loading the content):

Categories: review
Tagged: , , , , ,

Back on the slopes!

November 29, 2008 · Leave a Comment

Hooray – I got in two runs yesterday morning on our opening day at Park City Mountain Resort. They weren’t full length runs, as I was up with our videographer (great video by Erik Hutchins) and also had a camera and was taking some photos myself (BTW the guy on the right side of this photo has struck the same pose two years running). But it was great to get some sliding in and satisfy myself that the season is ‘officially’ on!

In truth, this has been a slow starting winter for us and much of the Rocky Mountain region. We’ve had unseasonably warm weather and little snow, which leads to a bit of a challenge for a resort marketer, particularly in today’s challenging economic times. At least with the resort open, we now have a positive and tangible message to start putting out, I just hope it snows (a lot) and soon – see you on the slopes!

Photo credit: Me, shot for Park City Mountain Resort

Categories: article
Tagged: , ,

Skiing as clarity

November 11, 2008 · 1 Comment

08111-skiingA few weeks ago, I read a blog post by Christopher S. Penn titled “Choking in Clarity”, that resonated with me. In his post, Chris describes being on the receiving end of a choke technique as a time for absolute clarity of focus. While I’ve never been one for martial arts (or choke techniques for that matter) his description of absolute clarity of focus led me to ponder if there were a time that I find myself entering into a similar plane of consciousness…

Well, a main reason that I work in the ski industry is that I love the experience of sliding down a mountain on two planks, to be precise, I telemark. And like many skiers or snowboarders, the best part of skiing for me, is riding down a mountain blanketed in large quantities of light, fluffy and untracked Utah powder (shameless plug inserted right there).  The thing about skiing in powder is that the feelings are so intense that you do literally lose track of everything but the pure and wonderful moment that you are in. I can’t come close to breaking out the sensations individually, but it’s simply something that I crave. And when I’m skiing in that perfect thigh deep powder with snow billowing up to my sh*t eating grin, all the while giggling like my little girl, all I can think about is the next perfect turn to the next perfect turn to the next…and I experience my absolute clarity of focus.

By the way, I’m more than happy to let you keep your choke techniques Christopher, but boy I do love your description and idea of a moment of absolute focus. ;)

Photo credit: Dan Campbell
Skier: me – savoring a moment of absolute clear focus (notice the smile and giggle)

Categories: article
Tagged: